Parents Television Council - Top Ten Best and Worst Advertisers

PTC Singles Out Best and Worst TV Advertisers
- Calls on Holiday Shoppers to Support Responsible Companies

LOS ANGELES (November 24, 2008) – The Parents Television Council™ released its annual ranking of the “Top Ten Best and Worst Advertisers.” The report ranked television advertisers from best to worst according to content in the prime time broadcast television programs they chose to underwrite. Advertisers that landed on the best list primarily sponsored family-friendly television shows, while those on the worst list often supported programs containing graphic sexual content, excessive violence or profanity.

Drum roll please . . .

BEST
1. Coca-Cola
2. The Clorox Company
3. Century 21 Real Estate LLC
4. H&R Block, Inc.
5. Ferrero S.p.A. (U.S.A.)
6. CVS Caremark Corporation
7. Whirlpool Corporation
8. The Hershey Company
9. State Farm Mutual Automobile Insurance Co.
10. Hewlett-Packard Company

WORST
1. General Motors Corporation
2. Nissan North America, Inc.
3. L’Oreal USA, Inc.
4. Pepsi-Cola North America
5. GlaxoSmithKline Holdings (Americas) Inc.[Brands include: Beano, Lowerthepain.com, Os-Cal, Nicoderm, Sensodyne,Valtrex, Advair, Aquafresh, and Myalli.com]
6. Reckitt Benckiser, Inc.[Brand: Delsym]
7. Target Corporation
8. Kohl’s Corporation
9. Verizon Communications, Inc.
10. Toyota Motor North America.

To compare this ranking to 2007, visit: http://www.parentstv.org/PTC/news/release/2007/0808.asp.